< Previous28 The Value and Impact of Athletics Communications in College Athletics INFLUENCE/EXPERTS Hundreds of experts from inside and outside CoSIDA CoSIDA members have year-round access to a wide variety of experts, influencers and personalities through our webinars, podcasts and CoSIDA 360 Magazine articles. Below is a list of all of the outside (non-CoSIDA member) contributors from the past year. Listening & Leading Erik ChristiansonDerrick GraggDavid WorlockLouise McCleary NCAA Mark Bedics – NCAA, Associate Director of Media Coordination and Statistics Erik Christianson – NCAA, Managing Director of Communications Dan Dutcher – NCAA, Vice President of Division III Mark Emmert – NCAA, President Abe Frank – NCAA, Managing Director of Government Relations Dr. Derrick Gragg – NCAA, Senior VP - Inclusion, Education & Community Engagement Chris Johnson – NCAA, Assistant Director of Academic and Membership Affairs Ryan Jones – NCAA, Associate Director of Division II Gina Lehe – NCAA, Managing Director of Communications - Strategy and Branding Kevin Lennon – NCAA, VP of Division I Governance Felicia Martin – NCAA, VP of Eligibility Center Louise McCleary – NCAA, Managing Director for Division III DeeDee Merritt – NCAA, Acting Director for Leadership Development Kayci Mikrut – NCAA, Associate Director of Communications - Social Media Strategy Amy Wimmer Schwarb – NCAA, Associate Director Communications/Champion Magazine Adam Skaggs – NCAA, Assistant Director of Division III Governance Communications Terri Steeb Gronau – NCAA, Vice President of Division II Dana Thomas – NCAA, Director of Communications, Creative & Digital Michelle Watsky – NCAA, Assistant Director of Media Coordination and Statistics Bob Williams – NCAA, Senior VP of Communications Jeff Williams – NCAA, Associate Director of Media Coordination & Statistics David Worlock – NCAA, Director of Media Coordination and Statistics NAIA Jim Carr – NAIA, President & CEO Brad Cygan – NAIA, Director of Athletic Communications Terri Steeb Gronau H I G H L I G HTI N G C o S I D A ’ S VA L U E Dana ThomasBob WilliamsGina Lehe Mark Emmert Jim Carr29 An Advocacy Message From CoSIDA Experts Joe Benedictis – SIDEARM Sports, Customer Advocacy Director Tom Bowen – Bellwether Athletic Leadership Strategy Company LLC, President/Founder Jennifer Cross – Athlete Viewpoint, Co-founder Mike Cross, PhD – Athlete Viewpoint, CEO and Co-founder Dawn Dugle – StorySelling Solutions, CEO, Author and Storyteller Trip Durham – 2D Consulting LLC, Owner / Former NACMA President Dr. Victoria Farris – Farris Consulting LLC, Social Justice Consultant, Speaker, Coach J.D. Fox – PrestoSports, Director of Partnerships and Product Management Kathleen Hessert – Sports Media Challenge, Founder & CEO Matt Hicks – MSH Visual, Photographer Stanley Johnson – Minority Opportunities Athletic Association (MOAA), Executive Director Suzanne Johnson – Grace Financial Coaching, Owner Dave Jones – SIDEARM Sports, Creative Director Erica Madden – Bloom Strategic Communications, Owner / Former SID Justin Patton – International Speaker & Leadership Coach David Petroff – Genius Sports, Support & Implementation Manager Patti Phillips – Women Leaders in College Sports, CEO Mark Potter – D2UP, President Nanette Potter – D2UP, Co-owner Liz Reyes – Cleveland Browns, Manager Community & Alumni Relations Jeff Rubin – SIDEARM Sports, CEO/President Crista Samaras – Brave Enterprises, Founder & CEO Dan Sanger – Dan Sanger Photography, Photographer Dr. Jarrod Spencer – Sports Psychologist and Author Ivy Watts – Founder, Ivy Watts Speaks, mental health empowerment speaker/ 2015 NCAA Woman of the Year Top 30 honoree Oliver Wells – Genius Sports, Executive Project Manager Keith Womack – PrestoSports, President Tom BowenJennifer CrossSuzanne Johnson Dawn DugleTrip DurhamDr. Victoria Farris Stanley JohnsonMike Cross Justin PattonPatti PhillipsKeith WomackJeff RubinCrista SamarasDr. Jarrod Spencer Ivy WattsMark Potter H I G H L I G HTI N G C o S I D A ’ S VA L U E • • • CoSIDA is grateful to have impactful speakers who have delivered important messages on these topics and more: ADVOCACY • DIVERSITY & INCLUSION • LGBTQA+ • DISABILITIES ACT • SUPPORTING WOMEN • MENTAL HEALTH • RACE & SOCIAL JUSTICE • LEADERSHIP • CAREER DEVELOPMENT • PERSONAL FINANCE • STORYTELLING • STATISTICS • PHOTOGRAPHY • WEBSITE DEVELOPMENT CoSIDA Worked With Athlete Viewpoint on the 2020 CoSIDA Compensation & Career Satisfaction Survey (See page 34) “CoSIDA’s investment in, commitment to, and advocacy for its members was exceptional throughout our process. “The Compensation and Career Satisfaction Survey yielded important and insightful results about the profession and emphasized the central role sports communication professionals play throughout all areas of intercollegiate athletics. “The survey’s 65% response rate showed an incredible level of engagement from CoSIDA’s members and created extraordinary reliability and validity of the results.” - Jennifer Cross, Athlete Viewpoint COO30 The Value and Impact of Athletics Communications in College Athletics Media David Aldridge – The Athletic D.C., Editor in Chief Anne Marie Anderson – Emmy Award-Winning Broadcaster Stacey Dales – NFL Network, TV Reporter/Analyst Reva Labbe – ESPN, Senior Social Media Specialist Ivan Maisel – ESPN, Senior Writer Myron Medcalf – ESPN.com, College Basketball Writer Brian Milam – WKYT-CBS TV - Georgetown, Ky., Sports Director John X. Miller – The Undefeated, Senior Editor - Colleges, Commentary & HBCUs Malcolm Moran – USBWA Executive Director / IUPUI Director of Sports Capital Journalism Program Tony Moss – ESPN.com, Deputy Editor, College Anna Negron – ESPN, Senior Publicist - College Sports Kal Oakes – Georgetown News-Graphic, Sports Editor Meghan Robinson – ESPN, College GameDay Features Producer Leah Secondo – TV Analyst for ESPN, Fox Regional, CBS Sports Network, ACC Network Patrick Stevens – College Sports Writer for The Athletic Baltimore, Washington Post, US Lacrosse Magazine Bill Walton – College Basketball Broadcaster / CoSIDA Academic All-America® Hall of Famer Gene Wang – Washington Post, Reporter ADs Jim Abbott – Oklahoma City University, Assistant VP of Intercollegiate Athletics, Director of Athletics Stevie Baker-Watson – DePauw University, Associate Vice President for Campus Wellness and Director of Athletics Omar Banks – Campbell University, Director of Athletics Rachel Burleson – Franklin Pierce University, Director of Athletics Greg Byrne – University of Alabama, Director of Athletics Joel Cain – Jones College, Athletic Director M. Grace Calhoun – University of Pennsylvania, Director of Athletics and Recreation / NCAA Division I Council Chair Pat Chun – Washington State University, Director of Athletics Vicky Chun – Yale University, Director of Athletics Jasher Cox – Lincoln Memorial University, Director of Athletics Devin Crosby – Lynn University, Director of Athletics John Currie – Wake Forest University, Director of Athletics Lonnie Folks – Maryville (Mo.), Director of Athletics Andrew Gavin – University of Wisconsin-Parkside, Director of Athletics Beth Goetz – Ball State University, Director of Athletics Jason Horn – Xavier University of Louisiana, Assistant VP for Student Affairs and Athletics Director Amy Huchthausen – America East Conference, Commissioner Shawn Jones – Henderson State University, Director of Athletics Heather Lyke – University of Pittsburgh, Director of Athletics Tim McMurray – Texas A&M University-Commerce, Director of Athletics Krista L. Montague – Montana State University Billings, Athletic Director Bernard Muir – Stanford University, Director of Athletics DeWayne Peevy – DePaul University, Director of Athletics Gary Pine – Azusa Pacific University, Director of Athletics Nate Pine – U.S. Air Force Academy, Director of Athletics Mack Rhoades – Baylor University, VP and Director of Intercollegiate Athletics Aaron Sagraves – Cornerstone University, Director of Athletics Todd Stewart – Western Kentucky University, Director of Athletics Scott Stricklin – University of Florida, Director of Athletics David AldridgeStacey DalesGene WangJohn X. MillerMalcolm MoranAnna NegronBill WaltonMyron Medcalf H I G H L I G HTI N G C o S I D A ’ S VA L U E Hundreds of CoSIDA members joined the names of contributors on these pages in volunteer service to provide expertise, perspective and inspiration through CoSIDA’s vast programming.31 An Advocacy Message From CoSIDA THIS PAGE Jacob VanRyn – New England Collegiate Conference, Commissioner Bill Villa – Chaminade University of Honolulu, Director of Athletics Tanya Vogel – George Washington University, Director of Athletics Matt Wilson – Gulf South Conference, Commissioner Natalie Winkelfoos – Oberlin College, Associate Vice President/Director of Athletics University Athletics Personnel Dr. Alisse Ali-Joseph – Northern Arizona University, Faculty Athletics Representative Brandon Berrio – Louisiana State University, Associate Director of Creative & Digital Content Kevin Bonner – University of Pennsylvania, Senior Associate Athletic Director - Governance & Administration Kenny Boyd – Baylor University, Senior Associate AD/Student-Athlete Health & Wellness Ryan Bradley – University of Alabama, Associate Vice President - Marketing and Brand Strategy Sara Braun – Rogers State University, Associate AD for External Operations / SWA Mary-Beth A. Cooper, PhD, DM – Springfield College, President Julie Cribbs – LSU, Director of Game/Event Management CEFMA Board Member KC Cross – University of Arkansas, Mental Health and Performance Clinician Hannah Delph – Florida Southern University, Director of Compliance and Academic Services Carolayne Henry – Mountain West Conference, Senior Associate Commissioner - Governance & Legal Affairs Jessica Hammond-Graf – University of Maryland Baltimore County, Deputy AD/SWA Brandon Hensley – University of the Cumberlands, Assistant AD for Broadcasting Jordan Hoover – Catholic University, Assistant AD for Facilities and Operations Meredith Jenkins – Fresno State University, Deputy Director of Athletics Julian Jones – Kansas State University, Assistant AD - Student-Athlete Development / Chief Diversity Officer China Jude – University of Wyoming, Senior Associate AD, SWA / MOAA President Dr. Kristene Kelly – Vanderbilt University, Deputy Athletic Director for Internal Affairs Chelsey Kraft – University of Oklahoma, Senior Marketing and Communications Writer (Division of Enrollment Management) Resa Lovelace – University of Maryland, Assistant AD - Student-Athlete Development Chevonne Mansfield – Florida Memorial University, Deputy Athletic Director / SWA Kylie Murphy – Oregon State University, Director of Ideation Eddy Occhipinti – Monmouth University, Associate AD/Marketing & Sponsorships Renae Myles Payne, Ed.D. – University of Miami (Fla.), Senior Associate AD - Administration / Chief Diversity Officer Chris Plonsky – University of Texas, Chief of Staff / Executive Senior Associate AD Adam Schemm – University of Wisconsin-Milwaukee, Senior Associate Director of Athletics - External Relations Michael Thompson – Texas A&M University, Deputy AD for External Relations & Business Development Denise Wujciak – Kean University, Director of Sports Medicine / SWA Coaches Dain Blanton – University of Southern California, Beach Volleyball Head Coach / NBC Olympics Broadcaster Jared Grasso – Bryant University, Head Men’s Basketball Coach Rob Holub – University of New Haven, Associate Director of Enrollment Operations/Head Men’s Lacrosse Coach Layne Ingram – Lansing Community College, Women’s Basketball Coach Students Jordyn Ballard – West Texas A&M University, Graduate Assistant Anna Cockrell – University of Southern California, 2020 CoSIDA Academic All-America® of the Year - Women’s Track & Field A.J. Forbes – NFL Players Association/The Trust Emma Gee – Temple University/Brigham Young University, Track & Field student-athlete Tiana Mangakahia – Syracuse University, Women’s Basketball student-athlete Georgia McKee – Belmont University, Softball student-athlete Jaden Vazquez – Fordham University, Football student-athlete H I G H L I G HTI N G C o S I D A ’ S VA L U E Vicky ChunKC CrossTanya VogelDr. Kristene KellyDeWayne PeevyScott StricklinLayne IngramJason Horn32 The Value and Impact of Athletics Communications in College Athletics 10,409 Total Attendance For Live Sessions 320 5K Fun Run/2-Mile Walk Participants 8.4 (Out of 10) Overall Featured Session Rating 1,727 Unique Attendees $4,033 Donations to Three Square Food Bank of Las Vegas 34 Programming Committee Organizers 1,400 + On-demand Views 150 + Keynote Speakers, Panelists & Moderators 30 Corporate Partners 55 Total Offerings 49 Hours of Education Thank YoU! To all who organized, contributed & participated in our June Virtual Convention. CoSIDA.com/2020Convention33 An Advocacy Message From CoSIDA #CoSIDA21 CONVENTION WILL BE VIRTUAL JUNE 2021 Planning is underway and details will be announced as available at CoSIDA.com/2021Convention #CoSIDA21 will be highlighted by: Featured General and Leadership Forum Sessions Online Networking Opportunities Recognition for 2020 and 2021 Special Awards Winners Presentation for 2020 and 2021 Academic All-America® Hall of Fame Classes Divisional Day Programming Business and Committee Meetings Executive Board Meetings Selection of CoSIDA Third Vice President • • • “Everyone understands that we had hoped to be in a position for a live convention in 2021. Yet, the circumstances dictate that our best and most reasonable course of action is to make it a virtual convention. We have to consider what makes the best sense from a health and safety standpoint and also with the knowledge that many of our members don’t have a professional development budget to fund their travel. Let me stress that our goals are the same as last year. We want to stage the best and most creative virtual convention we can.“ Doug Vance, CoSIDA Executive DirectorTHIS PAGE Table of Contents Text In 2020, the COVID-19 pandemic created unprecedented and uncertain situations surrounding our mental and physical health, as well as our economic livelihood. Social justice movements have reinforced the need for quality and diverse communications teams. During this time, the value and importance of communications professionals has never been more evident. An impressive 65% of CoSIDA members completed our survey early in 2020 before the world changed in serious ways. This data remains important as CoSIDA continues to stress that quality communications professionals are essential now and in the future. Our multi-part rollout of information released between April to June includes important data, infographics and conversations. Part 1 – Realizing the value of communications professionals Part 2 – Exploring career satisfaction and additional duties Part 3 – Examining athletic communications as a viable career option Part 4 – A look at CoSIDA membership demographics Part 5 – Release of the full compensation and career satisfaction survey results dashboard View all of our findings and the full sortable dashboard results at: CoSIDA.com/2020SalarySurvey 3435 An Advocacy Message From CoSIDA THIS PAGE Table of Contents Text36 The Value and Impact of Athletics Communications in College Athletics THIS PAGE Table of Contents Text37 An Advocacy Message From CoSIDA THIS PAGE Table of Contents TextNext >